One Simple Tactic to Boost Your LinkedIn SEO Today
The default URL for LinkedIn profiles is an unhelpful jumble of numbers and letters. You’ll raise your online ranking and appear at the top of LinkedIn search results when you customize your LinkedIn URL.
SEO (Search Engine Optimization) plays a key role to get your content viewed online and outrank your competitors. SEO is what dictates how visible your profile is when searched, based on factors such as keywords and high-quality content.
You will rank higher within LinkedIn Search (and Google) if you add your name as a keyword to your custom LinkedIn URL. This is especially valuable for people/brands with common names. When you rank higher it increases your visibility with important connections and recruiters.
What is a good LinkedIn URL?
Your URL should include your proper name. Avoid spaces or special characters. A safe bet is to type your name all in one word or separate out the name with a dash or underscore.