LI’s Public Relations School: Molding Your Digital Footprint
Noelle Huffman
June 14, 2011
LI’s Public Relations School: Molding Your Digital Footprint
June 14, 2011, Arlington, VA—In a society where technology relays messages in a matter of seconds, it is critical to actively control and structure the political images portrayed. “Your message is what your image is,” explained Blain Rethmeier, senior vice president of public affairs at the American Insurance Association, to an eager crowd of close to 40 students at the Leadership Institute's three-night Public Relations School. “You must mold your digital footprint.”For Jennifer Lundy of Areva Enrichment Services, efficiently managing social media is becoming increasingly important. “I have worked in politics a lot, but not in social media and crisis management. This school gave me a better outlook on social media and showed me what can be done better in a crisis situation.”As Lindsay Mask, communications director for Congressman Howard P. McKeon, said, “Perception is reality and crises management is critical—come out fast and clean, short and sweet.” She went on to conclude that “the minute something happens, technology won't hide it.”Students also learned the importance of utilizing social media professionally. “Social media does not change the business process or the organization's goals; it allows follow-up, awareness of what people are saying, and the ability to respond immediately,” said Abigail Alger, director of digital communications at LI.“Learning ways to track traffic and better use Facebook and Twitter was helpful and new to me. Also, it was good to learn how to better use the information on these sites,” explained Heather Rameau of the Inspector General's office.The practical and informative nature of the talks resonated with many. “Hearing an actual press secretary apply concepts to real life circumstances made everything more relevant,” commented student Grant Miller. “The quality of the presenters was unparalleled and their willingness to engage and assist students in their professional pursuits is exemplary.” >
When is it Too Early to Begin Interning?
Mariya Swella
June 10, 2011
When is it Too Early to Begin Interning?
Internships are the best way to get introduced to a professional job setting. One is able to learn proper business etiquette and protocol. An internship helps one realize what is and is not acceptable in an office setting without the fear of being dismissed for one minor fault. Internships are filled with great learning experiences. You might wonder, “When is the right time to start applying for and accepting internships?” Speaking from personal experience, the summer right after your freshman year of college is the best time to start interning. Employers are really impressed with a job seeker who is motivated enough to pursue internships so early on. Even if you are not necessarily interested in the field in which you are interning, you will always learn valuable lessons that you can apply to your professional life in the future. You may ask, “Is it ever too soon to intern?” I believe it is a case by case basis. Personally, if you just finished high school, and haven't lived on your own before, internships can be a little difficult, especially if they require you to move away from home. There are local internships that allow a new high school graduate to live at home and slowly get introduced to the professional world. If you are fresh out of high school, and if you have not had experience being on your own, you may want to look into internships that are close enough to home so that you can commute. I am so glad that I chose to apply for, and accept my internship at The Leadership Institute. In the first two short weeks of being here, I have learned many new things, I have made mistakes, I have realized what it means to live on your own, and I have made friendships that will only continue to grow. When given the choice between an internship, and, say, working at Applebee's for the summer, definitely go for the internship. Not only will you be marketable in the future, but you will also grow more as a person, and have experiences that you will never get in the local hang out. >
Extreme Makeover: Job-seeker Edition
-	10 steps to look better when finding your dream job.
Dan Whitfield
June 7, 2011
Extreme Makeover: Job-seeker Edition - 10 steps to look better when finding your dream job.
While other kids my age put themselves through college by tending bar or waiting tables, I spent my formative years selling men's suits back in my native England. Years spent selling formal apparel have taken their toll, and now I cast a critical eye on the sartorial judgment of job-seeker and interns.Do clothes matter in this age of open-necked shirts and casual Fridays? Put simply, yes. Granted, captains of industry, and even some politicians like to dress down (step forward, Barney Frank) but when you are at the bottom of the pile, you have to look like you are heading for the top. Even if the business you are hoping to work for has a casual dress code, only those who look polished will likely get the attention of management. If you dress like you are applying for a job in Buffalo Wild Wings, do you know where you'll probably end up working? You guessed it, Buffalo Wild Wings. If you are looking for employment, you should dress as if you are ready to start your dream job. If you are interning or just embarking on a new career, you should dress as well as, or better than, your boss. These are not personal preferences, but established strategies for advancement. With that in mind, here are ten quick tips to give your image an important makeover. There are many more pointers for success, which is why I urge you to attend the Leadership Institute's Intern Workshop and Conservative Career Workshop – perfect finishing schools for people looking to embark on a successful career in the nation's capital.1) Own at least one good suit. And take note guys, the navy blazer and khakis combo is not a suit, it is the uniform of the perennial intern. You need an outfit with matching jacket and pants. Try and find a suit with a neutral color with which you can match many different shirt and tie combinations (if you are a guy) and different blouse and jewelry combinations (if you are a girl). 2) Learn to love Goodwill, or any other Charity Shop where you can pick up a nice outfit for little money. Washington is full of well-paid lawyers and lobbyists who cast away last seasons' garments without compunction. You should be ready to cash in on their mistakes. Looking for a job, and interning, can be a long process which requires frugality. A trip to Goodwill will not only bolster your wardrobe but provide some much needed retail therapy. 3) When picking your shirt and tie combinations, following the Two-out-of-Three rule. You can match a striped suit with either a patterned shirt or patterned tie, but not both. On the other hand, feel free to wear a patterned shirt and tie, but only if the suit you are wearing is plain. Two out of the three components of your outfit can have a stripe or pattern, but never, ever all three. Trust me, your outfit will be so loud the interviewer won't hear a word you say during the job interview. 4) Ladies, when putting together an outfit, you don't have to dress like your grandmother. But you do have to dress like you are about to go visit your grandmother. Washington is full of seedy politicos with bad intentions, so to be taken seriously, dress seriously. 5) And don't forget the 13-point rule, girls. That is, from the waist up your outfit should have (at most) 13 points of interest. For example, if you wear a jacket with three buttons in the middle and two on each sleeve (for a total of 7 points) you have 6 points to use on jewelry. A necklace is worth 2 points, as is a pair of earrings. Of course, you don't have to reach 13 points, many women don't, but you should never go above this magic number. Like the poor guy wearing too many stripes, your outfit will be louder than a Michael Bay movie. 6) Wear outfits of that show off your skin tone at its best. People with olive and dark skin look great in light colors, and people with pale skin look good in dark colors. Women, wear makeup by all means, but please remember point number four. 7) Here's one I wish I had know during my adolescence: guys, cologne is intimate apparel. If anyone other than your wife or partner tells you how nice you smell, it is not a compliment. You've put on too much cologne. 8) A note on shoes. Ladies, getting to the metro sometimes takes a lot of walking, and cabs can be pricey, so wear something that reflects this reality. Guys, rest assured, girls look at your shoes. So when next you head home without getting that girls number from the bar, take a look and see what you've got on your feet. You don't need to wear white patent leather next time you go watch the Caps play, but make sure you're wearing something that matches the new suit you just bought. 9) Happy Hours and other events where you can meet the next potential employer are a minefield of potential social faux pas. With so many people in town with big egos and even bigger stories about how they have President Obama's cell phone on speed dial, you might be surprised how far a handshake and a smile can get you. When starting conversation, stick to something non-controversial, like transport or the weather. From these tentative beginnings, you can take the measure of the kind of person you are speaking with. 10) Lastly, a note on bearing and how you present yourself to others. Looking for a job can be soul-destroying, but keep a positive attitude at all times. People are far more inclined to support a job seeker who keeps upbeat. If you look like someone who is going places but who happens to be without a job, you will be treated like someone who is going places. If you instead use the local happy hour or worse, facebook, twitter, and gchat to complain about how the world is against you, don't be surprised if offers of support start to dry up. People don't want to spend their valuable time helping Debbie Downer. Dan Whitfield is a faculty member for the Leadership Institute and a copywriter at Eberle & Associates, one of America's largest conservative direct mail fundraising agencies.>
Get the Most out of Your Summer DC Internship
May 27, 2011
Get the Most out of Your Summer DC Internship
Learn how to stand out at your summer internship with the Leadership Institute's free Conservative Intern Workshop on Thursday, June 9. The free, full-day workshop will teach you how to contribute to your organization, how to stand out to staff, and how to advance your careers. Last year, more than 26 organizations sent 93 interns to attend.You will learn:how to write an effective resumehow to build a network in D.C.how to secure a full-time positionhow to dress for a professional officehow to manage your financesYou'll also receive a complimentary lunch, refreshments, and a networking dinner, so you can make connections with other interns as well as LI faculty, who are established political professionals. Register today at http://bit.ly/jQImSr!The Conservative Intern Workshop is an opportunity to advance your professional development at no cost to you. There's no better way for you to start your career in Washington, D.C.! >
How to Make ConservativeJobs.com Work for You
April 26, 2011
How to Make ConservativeJobs.com Work for You
Often jobseekers ask how to get more employers to look at their profiles on conservativejobs.com. Not only am I going to tell you how to do that, but I'm also going to give you some tips on making your profile impressive to employers once they do look at it.A few ways to ensure recruiters look at your profile during their search for applicants include filling out the public policy questionnaire fully, updating your profile regularly, and entering key words when prompted.First, you should fill out the public policy questionnaire. And fill it out thoroughly. Often, jobseekers cannot see what your ideology is based on what you have or have not responded with, so they will skip right over your profile. This isn't the case with all recruiters who use the site, but it is with many. So increase your chances of being matched with an employer who shares your philosophy by answering all the questions with strong opinions.Second, update your profile on a regular basis. The longer you go between tweaking your profile or updating your resume, the further to the bottom your profile goes when a hiring manager starts a resume search. The most recently updated profiles are the first to pop up. Make sure yours is there!Third, when you initially fill out your profile, almost as important as filling out the ppq is filling in the lines under Areas of Interest/Experience. If you fill those out with what you are very interested in, or what field(s) in which you are truly qualified to work, an employer will see your profile when they type in those key words as they search for resumes.Additionally, once an employer has opened your profile, you want to make it easy for them to see why they should hire you. To do this, you need to pay attention to a few important details.The absolute most important thing you must do, and I cannot believe I'm even having to say this, is upload your resume! If it's not on there, you are not going to get a second look, let alone a call. And do not just upload it, but also copy and paste it into the resume box. You should make it as easy as possible for the recruiter to see your credentials. Make sure the file you upload is one that can be opened and that the resume is flawless. If you are not sure what that looks like, send it to me at amccarthy@limail.us. I will help you create a resume that recruiters will actually read. And take the extra time to make sure what you copy and paste looks nice. You may have to do some manual formatting, but do it. Your resume is your first contact with employers. Put in the time to make sure it is attractive and informative without being overwhelming.Another important thing to remember when creating or updating your profile is to fill in every section, particularly the job preference, skills, and additional comments sections. I see so many profiles where these are not filled out at all. That makes it more difficult for a recruiter to determine whether you would be a good fit for a given position.Always upload a writing sample. It does not have to be 20 pages long. In fact, it should never be that long. Two pages will suffice nicely for most recruiters. They want to see that you can write well, not how many big words you know.As I mentioned before, update your profile regularly. As your interests and experiences change, the Areas of Interest/Experience section of your profile should reflect those changes. You should be updating your resume at least every six months, so be sure to upload the new version of that every time you change it. If your contact information changes, immediately note those changes on your profile. Simply replace the old with the new and continue.Finally, this is personal and a matter of common courtesy: always email or call to let me know when you accept a position you found or were made aware of through conservativejobs.com. I want to know that the website is working for you, but you have to follow up with me. So just shoot me a quick note when you accept a position. Who knows? We may feature you in one of LI's news releases as a success story for conservativejobs.com.>
Learn to defend your message
March 31, 2011
Learn to defend your message
The Leadership Institute's Advanced Public Relations School offers hands-on instruction for tackling communications problems, from organization and planning to presentation. Attendees are divided into communications teams and are given fictional crisis situations to work through strategy and message development in a mock press conference setting.The next Advanced Public Relations School is April 11-13 from 6:30-9:30 PM. Topics covered include:• How to deal with an adversarial press• The key to recognizing “hooks” in the day's news• How to develop, pitch, present, and defend your message and visionAs one past attendee remarked, “It really helped to hear from professionals in the same work environment I am in. I got a lot out of their advice, stories, and warnings!” To learn more and register for the training, please visit: http://tinyurl.com/APRS0411. >
Invitation to the International School of Fundraising
Lauren Hart
March 24, 2011
Invitation to the International School of Fundraising
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The Leadership Institute invites you to attend the fourth annual International School of Fundraising: How to Raise A Lot of Money in Your Country for Your Causes from April 5 to April 9 at Wellington College, Crowthorne, Berkshire in the United Kingdom. Register now before all the 100 spots are filled.At the training, you'll receive lessons from expert faculty on personal solicitation; adapting the principles of direct mail fundraising to your culture and country; how to fundraise for corporations; vital research on donors and prospective donors; building strong donor relations; how to make strong presentations; writing a fundraising plan and budgeting for long-term success; how to write a successful fundraising letter; social media for fundraising; informational mailings and newsletters; how to build a house file with strategies for strong renewals; and many other topics.The cost for the week-long training is US $750 and includes lodging, meals, materials and training in state-of-the-art facilities with top-notch expert faculty from around the world. Scholarships are available. However, this seminar will be limited to 100 delegates.Register for the International School of Fundraising right now.If you have any questions, please contact Director of International Training Miguel Moreno at mmoreno@limail.us or 703-247-2000 ext. 345.>
The Miracle Worker – LI’s Andrea McCarthy earning the ‘Employee of the Quarter’ award for placing conservatives in their “dream jobs”
March 17, 2011
The Miracle Worker – LI’s Andrea McCarthy earning the ‘Employee of the Quarter’ award for placing conservatives in their “dream jobs”
March 17, 2011, Arlington, VA—The Leadership Institute's Director of the Employment Placement Services Department (EPS) Andrea McCarthy rarely has a slow day. She oversees ConservativeJobs.com, the nation's premier free, online solution that connects conservative job seekers with potential employers.In LI Founder and President Morton Blackwell's Employee of the Quarter announcement, he said, “Andrea has worked tirelessly for the last three months to meet with dozens of job seekers, quickly post new job positions to Conservative Jobs, and to review individual resumes to recommend top-talent to employers seeking conservative employees.”Accepting the award, Ms. McCarthy felt both “honored” and “surprised.” “This award is a motivator to keep meeting with folks. A motivator to place conservatives in their dream jobs,” said Ms. McCarthy.The Leadership Institute has placed over 1,300 conservatives in over 500 organizations nationwide. In addition to maintaining ConservativeJobs.com, Ms. McCarthy also quite frequently meets with conservative job seekers; answering questions, offering advice, and aiding in resume writing. Ms. McCarthy feels she has done her job “when I get a thank you card from someone I met with. We talked. We made some edits. And they got the job they wanted. The goal is for them to go from job seeker to employee.”Looking to the future, Ms. McCarthy has many plans. One includes a cell phone application for ConservativeJobs.com so that “we can make the services readily available,” she said.Having been with LI since 2006, first as a recruitment coordinator, then as the director of recruitment and now in her current position, Ms. McCarthy draws on her extensive knowledge, wide experience and contacts to aid conservatives and organizations in the search for the perfect match. “This award is a strong reminder of why I do what I do,” she said.Being the ultimate encourager, Ms. McCarthy is always ready to help anyone who contacts her. No matter how tough the challenge or how busy she is. She has one suggestion to all LI grads and conservatives: “Utilize the free sources!”To learn more about ConservativeJobs.com and set up an account please click here or contact Andrea at 703-247-2000.The Leadership Institute is an educational foundation whose mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. LI trains and places conservatives in government, politics, and the media by teaching them how to succeed in the public policy process. To do that, LI offers 40 types of training programs, works with more than 1,465 conservative campus groups, and helps employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 91,600 students have been trained. Alumni include U.S. Senators, Members of Congress, city council members, local mayors, state legislators, and conservative activists and officeholders at every level. For more information, please visit: http://www.leadershipinstitute.org-30->
The essence of working on a campaign
Stephanie Freedman
March 15, 2011
The essence of working on a campaign
As we are rolling into a fresh race cycle for 2011, jobs are starting to pop up on the campaign trail. If you are in any way politically inclined there will always be a certain allure to working on a campaign at one point in your career. When I graduated college I had this vision of being staffed full time on a campaign. I was envisioning rallies, debates, and late nights eating pizza sessions while listening to Led Zeppelin. Do not get me wrong, these things did happen during the campaign (minus the Led Zeppelin tunes, even though we did throw in Journey a few times) but there were many holes in my vision that were quickly filled in once starting my first campaign job. My first job after college was a Congressional campaign, and it was one of the most intense, yet rewarding experiences of my life. But it takes a certain personality to truly enjoy campaign work. It is not for everyone. Before you embark on a search for a campaign job, here are a few things that I observed being campaign staff. This is not a job for the weary of heart.Be flexible: This job is in no way your structured, 9 to 5 scenario. In fact this might just be the antithesis of your typical job. Campaigners never sleep; there will always be an early morning news article that needs to be read, late night events that need to be hit, and weekends free are just a distant pastime on your life B.C. (Before Campaign). You may have a schedule planned for the day, and an article may turn up in the local paper that morning that will turn your whole day upside down. A last minute event opportunity may present itself that you cannot ignore. Having structure but being able to roll with the punches is a priceless craft to master on the campaign trail. Be open-minded: A campaign job is a job with many hats. While you will be hired for a specific job, be prepared to be doing everything under that job's spectrum. You will be in a suit one day and jeans and a T shirt the next. You will find yourself dressed up for a gala one night and pounding the pavement going door to door the next morning. You might even find yourself running to put out signs in your professional attire. Anything is possible. Be prepared to have your comfort zone pushed as far as possible.Assess your stress threshold: Before you embark on the journey to seek out the campaign job, sit down and be honest with yourself about how prepared you are to handle the stress of the campaign thrill ride. People told me that working on a campaign was like working in a pressure cooker and I could not think of a better way to explain it. There will always be more doors to knock on, there will always be another hundred calls to make, there will always be volunteers that need to be recruited, and there will always be media alerts to assess. Everyone wants to say that they handle stress well, but for the sake of your sanity and your potential colleagues' sanity; if you tend to not react well to stress, this may not be the job for you.At the end of the day be able to let your hair down: While the stress is high and the tasks are at times arbitrary, the point of campaigning is your ability to connect. This is a job strictly contingent on creating personal relationships. While there are a lot of things on the table, you still need to be able to have fun, and allow yourself to truly enjoy the job opportunity you are experiencing because it is truly one of a kind.Recognize that once you solidify your position on a campaign, you are surrendering yourself to the ride of your life until November 3rd. The only way to see if you're truly cut out for the work is to throw yourself into one headfirst. It may be the worst experience you've ever had, or the best experience you've ever had, but at the end of the day it will be an experience you will never forget. >
Campaign Management School draws more than 40 conservatives
March 14, 2011
Campaign Management School draws more than 40 conservatives
Florida campaign manager Andrea Penton, Vancouver CEO Julian Haigh, Texan entrepreneur Trent Derr, and more than forty other conservatives came to the Leadership Institute for its Campaign Management School (CMS), a week-long, intensive "boot camp" in campaign management last week.The school teaches students the ins and outs of campaigning through intensive training and real life stories, and in doing so, give students the how-to knowledge they need to succeed. As CMS student Gus Leventis of Addison, Illinois said, "The [CMS] will teach you how to win!"The week-long school drew future campaign managers, campaign staff, and several potential candidates. Among the candidates was Lynda Fairman (photograph below), a candidate for a Virginia State Senate seat. "I was visiting our state senator and every question I asked, the current state senator answered, ‘We'll just have to disagree on that,'" Lynda explained. "I asked about an education issue, since it is a field I am well experienced in, and it was an issue I was certain everyone would agree was a state issue. He claimed it was a district issue, looked at me then said, ‘We'll just have to disagree on that.' As we are about to leave, he sarcastically says, ‘Hmph. You should run for School Board.' I turn around, and blurt out ‘Actually, I think I'll run for your job!'" Lynda laughed. "He [the senator] just looked at me, then says, ‘Get in line.' With this training, I feel I have been given the tools to succeed. Not just for my campaign but for the movement as a whole."Emily Lucier, a contract documents paralegal in Richmond, Virginia shared her experience: "This has been such a plethora of invaluable information that has given me ideas for my candidate all week." She attended the school because she'll serve as campaign manager for a local government race in Richmond this fall. "This training has helped me to first consider the skills I have and how to use them, and also has given me a strong, organizational frame in how to go about planning a campaign. Learning these tools and processes will allow me to go forward with confidence."The CMS featured experienced, expert faculty members who brought many years' experience with campaigns -- and a willingness to share their knowledge with eager students."The campaign management training was an intense, one-week experience packed with the best practices and wisdom of the most impressive group of consultants I have met," said Trent Derr of Texas."Just this week alone, the training has been successful," said CMS attendee Dr. Lolita Mancheno-Smoak. She teaches graduate and undergraduate business at the University of Phoenix and Strayer University, and is an at-large candidate for the Fairfax County (VA) School Board. "What [LI] teaches is not just theory, but application. When you know you can immediately apply it, you know it is valuable," as she had already put the training to use by crafting a coalition of support for her candidacy.Lolita praised the training as teaching "the good, the bad, and the ugly of real campaigning based on real-life experiences." She added "fundamentally I think everyone should take this school. Not only campaign managers, but candidates, as well. I am ecstatic! We learn the right questions, the proper techniques, and bottom line you could never get this from a book. This is good!"Sharing this sentiment, Lynda Fairman added, "And not only is the training itself good, but the dinners at night and being able to stay in the dorms allows us to network and connect with each other. This is definitely worth my -- and the donors' -- money...Most of the lasting connections are made after class."After a week at the Campaign Management School, the more than 40 students are ready to contribute to the conservative movement as campaign managers, campaign staff, or future candidates. Perhaps Lynda explains it best: "Prior to this school, I felt like I was jumping off a cliff into a pit. Now, I'm ready!">
Resume and Job Placement Help
Lauren Hart
February 23, 2011
Resume and Job Placement Help
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} At the Conservative Political Action Conference (CPAC), the Leadership Institute hosted a job fair with 18-plus employers recruiting for conservative talent from a great pool of 495 jobseekers. LI also provided free one-on-one resume consultations. This kind of quality care toward jobseekers and employers is not unusual from the daily experience at LI. Director of Employment Placement Service Andrea McCarthy makes sure to connect with jobseekers in person, over the phone and by email to help them in their job search. Ms. McCarthy also works to identify and support the hiring needs of conservative organizations, Capitol Hill offices, campaigns, and media outlets.Through www.ConservativeJobs.com an employer and a jobseeker can create a profile, upload their resume, submit their references, and upload writing samples. Unlike many other job placement services, Conservative Jobs hosts a robust public policy questionnaire that evaluates an individual's view on particular issues. Ms. McCarthy and her department have held thousands of resume consultations and placed hundreds in conservative jobs.“The CPAC Job Fair was a great success! Several organizations found excellent candidates for summer internships, and the Leadership Institute hired the new Donor Relations Officer directly from the fair,” Andrea said. “Danielle Savoy joined the LI team on Tuesday, February 22, 2011, ten days after the job fair took place.” Employers that were present at CPAC's job fair hosted by LI included:Accuracy in MediaAmericans for ProsperityAmericans for Tax ReformAmericans United for LifeFreedomWorksHSP DirectIntermarkets, Inc.Judicial WatchManhattan InstituteNational Taxpayers UnionPrison FellowshipTerra EclipseThe Heartland InstituteThe Leadership InstituteTownhall.comWorld Journalism InstituteYoung Americans for FreedomYoung Americans for LibertyFor more information on LI's employment placement service, please click here. www.conservativejobs.com For free resume consultations, please call Andrea McCarthy at 703-247-2000.>
Fundraising Strategies For Winning the Future
Harald Brevik
February 17, 2011
Fundraising Strategies For Winning the Future
February 17, 2011, Arlington, VA--Running a successful campaign and being victorious is hard in and of itself, and without fundraising, it is virtually impossible. To ensure excellence in fundraising, the Leadership Institute hosted a 'High Dollar Fundraising School' over the past two days."The school was invaluable for someone like me who is new to fundraising, but expected to get results," said Brian Garst, director of government affairs at the Center for Freedom and Prosperity. Mr. Garst was one of over 50 professionals and students who traveled to Arlington, VA for this training.Among the featured faculty were seasoned and experienced LI staffers, as well as company leaders, business owners, and political operatives. As Mr. Ronald J. Hamilton of Pennsylvania put it, "I enjoyed hearing from people who are out in the field, actually doing the work they are presenting."The curriculum consisted of several techniques that, when adequately applied, will guarantee a fundraising hey-day for any campaign or organization. Todd Meredith, Owner of Morgan, Meredith, & Associates, addressed the issues of direct mail, cash flow projections and donor programs. Through real life examples and illustrations, Mr. Meredith guided the attendees carefully through the intricate process of properly implementing these efforts.Other faculty members also included Rick Hendrix, co-founder of ClearWord Communications, Carter DeWitt, vice president of Development at the Tax Foundation, and Ann Fitzgerald, president of A.C. Fitzgerald and Associates.Ms. Fitzgerald used her extensive experience in the conservative movement as a marketing strategist and fundraiser guru to teach the participants the importance of organizing and engaging every element of your organization.Praising the school, Ken Vaughn, a Congressional candidate from Lynchburg, VA, said, "most of this stuff isn't rocket science, it's common sense; but it's stuff we don't think about, and tend to forget. It's invaluable."At the end of the two-day school, the participants were prepared to reevaluate their organization and campaigns fundraising efforts. Some even followed Charlottesville, VA resident Elizabeth Blake's example: "I've signed up for 12 more trainings this upcoming year," she said, as the school came to a close.For more LI training opportunities, including more fundraising training, please click here.The Leadership Institute is an educational foundation whose mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. LI trains and places conservatives in government, politics, and the media by teaching them how to succeed in the public policy process. To do that, LI offers 40 types of training programs, works with more than 1,465 conservative campus groups, and helps employers connect with conservative jobseekers. Since the Institute's 1979 founding, more than 91,576 students have been trained. Alumni include U.S. Senators, Members of Congress, city council members, local mayors, state legislators, and conservative activists and officeholders at every level. For more information, please visit: http://www.leadershipinstitute.org-30->
Success at CPAC 2011
Lauren Hart
February 16, 2011
Success at CPAC 2011
The Leadership Institute took training to Conservative Political Action Conference (CPAC) Thursday, Friday and Saturday last week, where hundreds of conservatives were trained in public speaking, campus activism, fundraising, the history of the conservative movement, government accountability, and job-hunting secrets.Hundreds of students, activists, and elected officials visited with LI and its Campus Leadership Program. At the LI booth, Andrea McCarthy, Director of Employment Placement Services, was on-hand to offer free resume consultations. Cody Holt, a sophomore at Patrick Henry College, first attended LI training when he was a college freshman. He took the broadcast journalism school at the Institute offices in Arlington, and even received LI's the Balance in Media Fellowship, a scholarship for those studying journalism. With the fellowship, Cody interned last summer at a radio broadcast school in Los Angeles. "I use a lot of what I learned at the Broadcast Journalism school in my internship," he explained, adding that his goal is to be a show host. "I want to be the next Rush Limbaugh."Chuck Norton said after his CPAC training, “I can't wait to attend more," Chuck Norton, another CPAC attendee, said after he attended LI's training at the conference. "I have a degree in communications and the public speaking workshop was very solid, especially considering it was an abbreviated course...Your people were of the highest caliber. Intelligent, charming, and gracious are just a few of the words that come to mind. There is no doubt that LI has peerless passion for their mission. LI was the highlight of my CPAC experience."LI offered a Job Fair and seven trainings at CPAC:Secrets to Landing a Conservative JobBringing the Conservative View to CampusYour Guy Won. So What? Holding Conservatives' Feet to the Fire.History of the Conservative Movement: 1945 - PresentPublic Speaking Workshop (two)It was an exciting week with many great, high-profile speakers, training sessions, and future leaders. Miss LI training at CPAC? Review the full list of upcoming training online.>
Join LI Again Today At CPAC
Lauren Hart
February 10, 2011
Join LI Again Today At CPAC
February 11, 2011, Arlington, VA—Yesterday was a fun-filled day for all LI staff at CPAC. Not only was there incredible demand for LI trainings, but the hotel itself was at full capacity with a record number of attendees and conservative public figures.Congresswoman Michelle Bachman spoke about the political direction the country is headed toward. Congressman Paul Ryan spoke on the financial hurdles we must overcome to lead exceptionally and former House Speaker Newt Gingrich addressed the issues that are facing the nation.Several panels discussed topics ranging from political correctness to moral issues to the legacy ofPresident Ronald Reagan. Today—Friday—LI is offering the following trainings: 10:00 a.m. – Public Speaking WorkshopKnow how to prepare and deliver persuasive speeches and avoid common mistakes to communicate effectively before an audience. 12:30 p.m. – How to Raise Money…the Easy WayAs our founder Morton Blackwell says, "You can't save the world if you can't pay the rent." Take an in-depth look at how you can improve your organization's fundraising efforts. We will teach how to use personal solicitation, online fundraising, and event fundraising to support your cause or candidate.3:00 p.m. – History of the Conservative Movement: 1945- PresentLearn the intellectual and political history of the modern conservative movement. What are conservatives trying to “conserve”? How did classical liberals, traditionalists, and anti-communists “fuse” together? Who were the philosophers, popularizers, philanthropists, and politicians who brought about the most consequential movement in American politics?All trainings are in Wilson AB at the Marriott Wardman Park Hotel in Washington, D.C.To pre-register for LI training's at CPAC, please click here. >
Forty-Seven South Americans, Many Leaders in Their Country, Train at LI
Lauren Hart
February 3, 2011
Forty-Seven South Americans, Many Leaders in Their Country, Train at LI
February 3, 2011, Arlington, VA--Traveling from South America, 47 students gathered at the Leadership Institute for a week-long international leadership training seminar. Read more for student and faculty testimonies.LI training had “top of the line speakers, high quality content, carefully planned topics and profound insights,” said LI student and Conservative Party of Nicaragua Electoral Commission Secretary Ing. Raul Baca. The training “left me with the gifts of clarity and renewed purpose. Now I have a very powerful set of assets to take back to my county and share with my peers,” Mr. Baca said.The students gathered with the common goal of being better prepared to lead in their communities back home. They experienced a week full of learning taught by prestigious LI faculty seasoned in the political industry.Among the featured speakers was Stephen Clouse, president of Stephen Clouse and Associates. Mr. Clouse shared his knowledge of how to be a great communicator with the students in his presentation.“What a great group you bring us to serve,” Mr. Clouse said. “I was very impressed by the caliber and thoughtful questions. Thank you (LI) for all you do to advance liberty around the world!”Other faculty included: Larry Ward, president of the new media consulting firm Political Media; Professor Philip Bom of Regent University who discussed Constitutional democracy and leadership; former Ambassador Terry Miller; Don Irvine, chairman of Accuracy in Media; and Michelle Taylor, vice president of A.C. Fitzgerald & Associates, LLC. The students also had a visit from former President of Ecuador Dr. Lucio Gutierrez.“The wonderful experience lived at the Leadership Institute will positively affect the rest of my life in my constant democratic battle to achieve better days for the Ecuadorian people,” said Dr. Gutierrez. LI Director of International and Government Programs Miguel Moreno assembled the challenging, rewarding program that equipped students with the tools to be effective leaders. Through interactive lectures as diverse as new media and technological networking, to television training assuring a polished, well-spoken presentation when confronted by the media, students had an edge for future political victories. For information on upcoming trainings, please click here.>
90 Conservative Activists Come to LI Training in Colorado
Lauren Hart
February 1, 2011
90 Conservative Activists Come to LI Training in Colorado
February 1, 2010, Arlington, VA--Last weekend, the Leadership Institute's Grassroots Department staff was on the road again. Chris Doss, LI's Grassroots Training Coordinator, went to Lakewood, Colorado to offer campaign training to 90 conservative activists.The students themselves can explain how it went.LI's Colorado training had “the best and most knowledgeable instructors pertaining to the political process,” explained Richard Robbins from Parker, Colorado. “I gained a tremendous amount of knowledge and would highly recommend this class to anyone just starting out in politics.”Chris -- who's taught more than 100 seminars here and abroad for LI -- joined with expert, volunteer Institute faculty to offer training sessions on Friday night and all day Saturday. Students learned about vote goals, voter ID, and voter targeting; developing a strong campaign message; fundraising; building coalitions; and much more.Mike Henley, a student from Denver, Colorado, explained, “This is a worthwhile program that provides useful information that can help those concerned about the future of America move into constructive action.” Bill Leek, from Arvada, Colorado, said the course “taught me to think about campaigns in a way I never had before.”Chris explained that his standard for success was simple: “For me, the most genuine litmus test is when students say—‘how soon will you come back?' and they all asked when LI would be back to Lakewood.”LI's Grassroots Department can bring Leadership Institute training to your hometown too. See if your state is already on LI's 2011 training calendar. If it's not, contact Robert Arnakis, LI's Grassroots Director, to learn how to bring LI to you.>
Preparing for the job hunt: Build up your resources before you need them
January 28, 2011
Preparing for the job hunt: Build up your resources before you need them
Attention college students! What is being discussed in this entry may seem like common sense, but you would be surprised how many students (yours truly included) have that what now moment after the uproar of graduation celebrations starts winding down. Countless numbers of college graduates have been through the same feeling of panic and displacement once the college chapter is closed. Many opt to reopen it by attending grad school and furthering their education. This definitely has its perks, but for those who want a break from the books, this is an extremely exciting, yet terrifying time. This feeling is perfectly normal, because up to graduation, life is mapped out in a relatively straightforward manner. Get sufficient grades in high school, apply for college, attend college, get degree... Once that degree is achieved the checklist becomes a little less clear. Once the comfort of the institution of academia is gone, it sometimes feels like it is you against the world. If you're anything like me, that feeling of contacting someone with only the intention of asking for a job feels forced and unnatural. The key to eliminating this discomfort is to start growing and nurturing relationships with people while you're still in school, thus building your resources before you need them. Here are a few tips that have helped me in the past:• Get active. I cannot begin to tell you how many people from different walks of life I met in unprofessional group settings. In 2009 I signed up for Team in Training for the San Diego Rock and Roll Marathon. Superficially, I wanted to get in shape, but I inadvertently ended making friends with the most fascinating and well-connected people. Marathon enthusiasts are extremely motivated individuals physically, and that usually carries over to their professional lives as well. It was a great way to connect with fellow professionals without going to a forced networking event. Marathon training is an example I personally use, but look out for other groups such as softball, kickball, bowling, and other recreational activities.• Expand your interactions outside your major. While interacting with your fellow classmates is positive because you can share common interests, give moral support, and form great study groups, your interaction should not be so narrowly focused. Think about it, while they may be great resources 5-10 years down the road, in the short term, sadly, you will all be applying for the same job market, so there is only so much support they can provide. Example: my roommate throughout college was a pre-med/biology major. We used to joke that we had nothing in common, I used to write all her papers, and she would tutor me for my chemistry exams. But, our last year of school, she was a physician's assistant for a doctor at a local hospital who was very close with the public relations director for the hospital. That worked out really well for me as a PR major. You never know who will come into your life, so make sure to interact in professional settings beyond your own career focus.• Volunteer, volunteer, volunteer. One regret that I have about my college experience is my lack of imagination of how to spend my free time. I won't get into it, but I wish I had balanced my cliché college activities with some volunteer work. This enriches your life for multiple reasons. Aside from the greatness of the selflessness of volunteering, it exposes you to the working world. Employers will appreciate these things on your resume because it shows that you had the personal motivation and imagination to do something outside the academic grind. The people that you meet will remember you and will not hesitate to assist you once graduation arrives. Get involved in any local campaign you can, even if you aren't sure that you want to get involved in politics. People involved in local campaigns have vast networks through the local professional community.• Find a mentor. Find someone that you admire professionally and contact them to try to set up an informational interview. Never view this as an imposition. Most people will find this incredibly flattering. Look at it this way; if you grew into their position from this point and someone approached you with questions wouldn't you feel the urge to assist them? Everyone started somewhere and knows what it feels like to be new to the game. Mentors are a great bridge connecting you the professional world.• Get local. Everyone teased me, but when I moved to my first place off campus, I joined the town council. I was by far the youngest member by at least 20 years, but I loved it. There wasn't any pressure, I would just go to the meetings and observe, but once again it exposed me to many different people in the local community. If you are interested in getting a job in a certain geographical area, joining the town/city council exposes you to some local enthusiasts. Members appreciate people that take interest in their area so they will be the first to want to help keep you local by assisting in the job hunt.These are a few things that I truly wish I had taken even more advantage of during school. Creating and nurturing resources throughout college is the smartest thing you can do for your future job-hunting self. By creating these resources before you need them, you are saving yourself months of anxiety around graduation time. Not only are you creating resources, you are making friends, getting in shape, and being an individual of high moral obligation. You win no matter what, so get out there and get started! >
In 2010, LI trained 9,500 students and seven new members of the 112th Congress
Lauren Hart
January 14, 2011
In 2010, LI trained 9,500 students and seven new members of the 112th Congress
January 13, 2011, Arlington, VA—The Leadership Institute, through generous donors, was able to train more than 9,500 students in 2010, with seven being in the freshman class of the 112th Congress. Read on for LI President Morton Blackwell's thoughts on this past year.LI President Morton Blackwell said, “Last year my staff set records in almost every area of LI programs. Last year more than 9,500 people were students at our 40 types of in-person training programs, and more than 4,000 viewed LI political training lectures online, the first year the Institute ever offered online training. The new Congress includes seven freshmen congressmen who are graduates of Leadership Institute training. Dozens of other House and Senate winners had LI grads in leadership positions in their campaigns.”“Right now my team and I are working hard to maintain and expand our programs over the next two years because I believe the 2012 elections will be at least as important as last year's,” said Mr. Blackwell.The Leadership Institute is an educational foundation whose mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. To accomplish this, LI identifies, recruits, trains, and places conservatives in government, politics, and the media. Since the Institute's 1979 founding, more than 91,500 people have been trained (with half of those being in the last six years) in one or more of the 40 current programs offered in all 50 states and across the globe. For more information, please visit: http://www.leadershipinstitute.org-30- >
A few thoughts on resumes
January 3, 2011
A few thoughts on resumes
Some of the resume tips I'm about to list may seem like common sense to many of you, but we can always use a refresher, even when it comes to the most basic of guidelines. So, after looking at hundreds of resumes, here are the reminders for which I see a great need for review.• Keep your resume on one page. I know this is hard for people with 10+ years of experience, and there are certainly exceptions to this rule, but remember, most recruiters give resumes about 14 seconds the first time through. You want your most important information to be seen, so get it on one page to ensure nothing is overlooked.• Unless you are still in college or have graduated within the last year, always list your education at the bottom of the page.• Do not list your high school information on your resume unless you are creating one while you are still in high school.• Be consistent with punctuation. Either use periods at the end of each line or don't. Just decide on one format and stick with it.• Do NOT put a picture of yourself on your resume. It's not a good idea, don't do it.• Line your dates up on the right-hand side of the document. And be sure they are all aligned and consistent. This makes your resume much easier to read in that first 14 seconds.• List the organization, company, or office you worked/work for first, and list your title in that office directly below. Use bold or italics to differentiate between the place and the title, but always use the same font. That goes for your entire document. Nothing screams lack of attention to detail like two or three different font types and sizes in one resume.• Keep it simple. Use the standard bullet to list your responsibilities, accomplishments, and successes under each title you have had or currently have. Resist the urge to use fancy diamond, rectangular, or heart-shaped bullets. The standard black dots will suffice.• Use the whole page. Recruiters do not like to see a lot of white space on a resume. You have one 8 by 11 ½ page to sell yourself to a potential employer. So use all the space you have.• In direct contrast to the bullet above, do not use microscopic font. Anything smaller than 11 is too small, and often recruiters won't bother to read the resume if they have to squint to see what is on the page.• Finally, in your bullets under each place of employment, list your successes and accomplishments rather than just your responsibilities. Quantify your results at each organization or office. Numbers jump out on the page and are proof that you were an asset to that particular employer. I could go on, but I'll save that for another post. Happy resume building! >
LI Brings Training to Conservative College Students in Mexico City
Lauren Hart
December 17, 2010
LI Brings Training to Conservative College Students in Mexico City
December 17, 2010, Arlington, VA—This past weekend LI took its Youth Leadership School to Mexico City to train 55 college students at their request.Three students came to Arlington, VA earlier in the year to receive training and requested LI come to them in Mexico City to train more conservative college activists.Above is a picture of many of these students that have now entered into our distinguished LI graduate, alumni group.The Leadership Institute's flagship school, nicknamed “the boot camp of politics,” provides you with effective techniques to organize and lead mass-based youth efforts for candidates and causes of your choice.The Youth Leadership School has launched more successful political careers than any other Leadership Institute training program.Topics covered included:• Building an effective student organization• Getting out the vote• Earned media (favorable publicity)• Developing a public relations strategy• Launching a successful career in politicsFor more information on our upcoming trainings, please click here.The Leadership Institute is an educational foundation whose mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process. To accomplish this, LI identifies, recruits, trains, and places conservatives in government, politics, and the media. Since the Institute's 1979 founding, more than 90,000 people have been trained (with half of those being in the last six years) in one or more of the 40 current programs offered in all 50 states and across the globe. For more information, please visit: http://www.leadershipinstitute.org-30->
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