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Public Relations School

On Thursday February 20, 2020

What you will learn

Full-day School, $65 (breakfast and lunch included)

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate the words you want to use into a media strategy for positive coverage.

You'll learn to:

  • develop the right message for your target audience
  • use social media to spread that message
  • build valuable relationships with the media

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Details

Starts Thursday, February 20

Thu 20:   9:00 AM  - 5:00 PM EST

Location:

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St

Arlington, VA 22201 Map

Cost

$65.00

Manager

Tiffany Roberts's Photo

Tiffany Roberts

Contact Tiffany with your questions.

Your faculty

Andrew Clark

Andrew Clark

Andrew Clark works at IJ.com as the Managing Editor of The Journal, IJ's vertical for opinion contributor content. He poaches perspectives and news from all over the spectrum on a daily basis. Clark has a background in Rep...

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Ashley MacLeay

Ashley MacLeay

Member at Large, State Board of Education

Ashley MacLeay was elected in 2016 to a four-year term as the at-large representative for the DC State Board of Education. The board advises the State Superintendent of Education on educational matters and provides policy ...

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Mark Pfeifle

Mark Pfeifle

President and CEO, Off the Record Strategies

Before founding Off the Record Strategies, Mark Pfeifle served at the White House as Deputy Assistant to the President and Deputy National Security Advisor for Strategic Communication and Global Outreach.

In ...

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Scooter Schaefer

Scooter Schaefer

Director of Digital Marketing, Competitive Enterprise Institute

Scooter Schaefer is the director of digital marketing at the Competitive Enterprise Institute. He is a graduate of George Mason University and a leading practitioner of digital media with more than nine years of experience...

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Greg Scott

Greg Scott

Director of Media, The Heritage Foundation

Greg Scott serves as Director of Media for The Heritage Foundation in Washington, D.C.

Prior to joining Heritage, he was a Public Affairs Cheif in the Department of Homeland Security after spending 13 years at Alli...

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Matt Whitlock

Matt Whitlock

Deputy Chief of Staff and Director of Communications, Sen. Orrin Hatch

Matt Whitlock was born and raised in the San Francisco Bay Area. After attending Brigham Young University in Utah and earning a degree in English, Matt moved to Washington D.C. and accepted a position as a press aide for S...

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