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Campaign 101

3 days until event begins

What you will learn

“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.” Dr. Seuss

The Campaign 101 Workshop teaches you how to build and mobilize a grassroots organization, as well as engage volunteers, voters, stakeholders on your issues.

You will learn how to craft a media outreach strategy and tactics for successful grassroots campaigns. Additional on-demand content, which complements this material, is available to program enrollees.

Ideal attendees for the Campaign 101 Workshop are concerned individuals who want to make an impact on public policy.

Attendees will learn how to:
• Develop a strategic plan
• Set expectations
• Recruit volunteers
• Understand the fundamentals of grassroots lobbying
• Organize at municipal and state levels

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Details

Starts Saturday, February 22

Sat 22:   8:30 AM - 4:30 PM

Location:

Courtyard by Marriott Columbia
8910 Stanford Blvd
Columbia, MD 21045 Map

Cost

$50.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Dan Crenshaw

Dan Crenshaw

U.S. Representative (TX-02)

"The Leadership Institute made it possible for me to learn how to run a campaign, how to craft my message, how to speak effectively in public, and how to handle the media.

Above all, I learned how to win.

Today, I stand in a long line of conservative leaders who owe a debt of gratitude to Morton Blackwell and to the Leadership Institute.


 

Melanie Grammar

Melanie Grammar

“This is the best training I have ever gone to (political or professional) over all the years I have been involved. People need to understand what a big deal this is." -

Melanie Grammar, Fannin County Chairwoman, Rockwell County Campaign School

Ryan Rhodes

Ryan Rhodes

Founder, Iowa Tea Party

"I can't forget who gave me the tools. Keep up the great work at LI. We can't save our country without the Leadership Institute!"

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

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Spencer Sullivan

Spencer Sullivan

Vice President of Partnerships, RumbleUp & uCampaign

Spencer Sullivan is the Vice President of Partnerships at RumbleUp & uCampaign. Spencer began his career on the hill working for a member of Congress. He transitioned to the campaign world and has managed victorious to...

Read full biography