Campaign Management Workshop banner

Maryland Campaign Management Workshop

26 days until event begins

What you will learn

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.

Additional on-demand content, which complements this material, is available to program enrollees.

Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.

Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire and fire staff and consultants
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies

Details

Starts Saturday, October 16

Sat 16:   8:30 AM - 4:30 PM

Location

620 Perry Parkway
Gaithersburg, MD 20877 Map

Cost

$25.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

U.S. Representative (NM-7)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoe...

Read full biography

Caitlin Huxley

Caitlin Huxley

Caitlin Huxley has been active in politics since 2008 when she began as a field coordinator for the local party. Since then, she has served as a campaign consultant to candidates for local and federal officials, to the sta...

Read full biography