"Talk low, talk slow and don't say too much." John Wayne
The Communications Workshop provides an in-depth look at how you can design and improve your organization's or campaign's communications.
You will learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.
The Communications Workshop empowers you with proven methods to be a stronger communicator.
Attendees will learn how to:
• Connect with people
• Craft a message
• Use the right words
• Identify values to communicate
"LI training is conservative bootcamp! This training is absolutely necessary for any aspiring leader on the right."
After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!
Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served in most campaign positions, including volunteer coordinator, regional field director, political director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get-out-the-vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.
Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.